8 Magnets To Attract New Customers
by John Taiwo
With no customers, there is no business. For any business, attracting new customers remains a tremendous challenge.
Without the influx of customers, excellent product and services die.
Here Are 8 Magnets Guaranteed to Draw New Customers to Your Business
1. Identify Your Ideal Client
Have a crystal clear picture in your head of exactly who you’re targeting.Narrow down the focus of your ideal client and avoid making broad target market statements, such as every woman, every man or all baby boomers. Be specific as this will help your business to grow faster and go far.
2. Discover Where Your Customer Lives
With your targeted customers in mind, “identify those places where they are likely to be found (media, online, offline, email, etc.), and then create messages for them,” says Jeff Motter, CEO and chief marketing officer of East Bay Marketing Group. Where you look for customers will depend on the nature of your business.
3. Know Your Business Inside and Out
Thoroughly understanding your industry and having a firm knowledge of your product or service is critical to being able to attract interested clients. When you know your product backwards and forward, that fact comes through. The people who would be interested in your offerings can see how knowledgeable you are and will seek your assistance.
4. Position Yourself as the Answer
Provide value and establish yourself as having an in- depth understanding of the problems they are looking to solve.This takes the form of creating content via webinars, blog posts, guest blogging, and getting out there and physically networking with people. From all this, you will start to attract a following, and as long as you have a structured sales funnel setup, you will be able to convert the followers/fans into paying customers.
5. Try Direct Response Marketing
Learn to create ads that attract your ideal clients by giving them something of value for free to get them started in your funnel. Learn all you can about direct response marketing practices because they will teach you to focus on results that matter. Create compelling messages that tell your ideal audience why they’d have to be a fool not to work with you. Show them you understand their pain, and can make it go away faster and cheaper than they could without you.
If you have a company that specializes in SEO, consider teaming up with a business that builds websites. When all is said and done, nurturing relationships, either with other business owners or customers, helps you create a client base, Beckett suggests. Focus on building human relationships. The stronger your relationships are, the more likely your customers will be to tell their friends about you. And, the more likely they’ll be to come back.
7. Follow Up
After your efforts to bring in business, always remember to close the loop, suggests Josh Sprague, CEO of Orange Mud. So many leads and great conversations are wasted because you forget to follow up. Doing this simple step is sure to get your client base to grow.
8. Leverage Professional Marketers
Those that have huge customers in your niche, who are advertising experts can help you to reach out to a large number of people by renting to you their list or running an advert for you.
This also works in getting New Customer. The online world is a crowded place to get a new influx of customers.
What do you do to attract new customers?
How do you attract new customers to your business?
What method works best for you?
We will love to know, Comment and leave your thoughts
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July 8, 2017
July 8, 2017