11 Tactics To Put Into Your Social Media Strategy

11 Tactics To Put Into Your Social Media Strategy


Social Media Marketing Tactics

Are you building your business online and not getting the traction you want? Are you ready to take social media to the next level? In this blog post, I’ll show you a couple tactics to boost your online presence.

Let’s jump right in.

1. Create a buyer persona

I can not emphasize how important this is. This is the first and most crucial step to getting the most out of your social media marketing. Creating a buyer persona helps you define who you are posting your content for, the type of content to post and what social platforms to use.

Thankfully, most social platforms have analytics to check the demography of people who have interacted with posts. This is a good place to start to build a basic profile of your buyer persona.

Ask yourself what their struggles, goals, and frustrations are to get a better profile.

2. Create relevant content

Do a bit of research on what your audience is interested in. Check your competitor’s posts and create content around ones that have the highest interaction. Check forums such as Nairaland and search for popular questions related to your industry. Look for common themes in these questions and provide a response on your social media to these questions.

3. Refine content across platforms

Every social media platform has a different method of appealing to customers. To get the most of your efforts, change the style of the message for the different platform you post on.

For Facebook, write a short message about the post and include a link. Twitter posts should be short with a few relevant hashtags and a link shortened with bit.ly or t.co. Instagram posts should be images of high quality with a description and a couple of hashtags.

Try not to be spammy with the hashtags though.

4. Outsource the work

Creating content and maintaining a solid social media takes a lot of effort and time which you may not have because it isn’t your job. For every hour you spend working on your online presence, you could have used it to do something more worthwhile to your business.

You can outsource the research, content creation and any activity that is done daily and takes up a lot of time.

5. Share photos of people behind the business

People will relate more to your business when you post pictures of what is going on behind the scenes of your business. This makes you seem humane and approachable.

Post photos of your daily working environment, a recent retreat or an employee’s birthday. Avoid posting pictures that might be too showy or fake because your followers might be able to read the wrong meaning into it. You can also include videos of employees sharing their thoughts on your business or brand.

h4>6. Use analytics to track your progress

All social media platforms today have analytics to help you track how followers engage with your posts. Still with platforms with the highest engagement. Do not waste time on posting on media with low engagement.

7. Carry out customer survey

Survey your customers to learn what they want and understand what they’re looking for. You can send an email to your client list asking them if they are satisfied with your products or what their struggles are at the moment.

You can send out a more detailed survey using Google form or Typeform to get more in-depth knowledge of their needs.

8. Repeat good content

The Pareto Principle states that 80% of your results come from 20% of the effort you put in. Using analytics you can see posts that have the highest engagement and produce similar content.

Look for patterns in the posts and create more content around the ones your followers resonate to more.

You can also update and repost older posts your followers loved. By doing this you can even engage new readers with content that have proven successful in the past.

9. Live video

According to Facebook, viewers watch live video 3x longer than normal video. Facebook places live videos at the top of your subscribers’ news feed. Make sure you have an agenda before you start a live video.

You can use live video to live stream an event for people who can’t make it. Use it to answer some questions or offer advice.

On Instagram and Facebook, you can respond to comments in real time which make the session more engaging.

10. Create a posting calendar

One of the biggest mistakes you can make is to post inconsistently. Experiment with various times and create a calendar around the time most people engage with your post. Use your analytics to monitor your posts.

Don’t be afraid to post at night especially if your target market is workers who do not have time to check their social media during the day.

11. Use Hashtags

This is probably not new to you at this moment. Hashtags aren’t going anywhere. Do some research to find out the most relevant to your brand or your post.

A tool called Hashtagify is the most advanced Twitter Hashtags search engine. It allows you to find the best hashtags to reach your audience – and it is completely free.


Do not spread yourself too thin by being on all social media platforms. Use the one you get the most engagement and sales out of. Always use analytics to find out which tactics and post have the most impact on your followers.

Which tactics will you start using from today? Mention them in the comment section and if this post was helpful, share the love by sharing this post on social media.

Nkemka C'merije

Nkemka is a data driven growth strategist passionate about helping businesses develop and maintain a solid online presence. She is the chief business developer for Apptivities Software Solutions.

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